Legal

Terms of Service

Last updated: July 4, 2026

These Terms of Service ("Terms") govern your access to and use of the website homeownerleads.ai (the "Site") and the lead-generation and marketing services (the "Services") offered by ValueUp Inc. ("Company," "we," "us," or "our"). By accessing the Site, contacting us, or using the Services, you agree to these Terms. If you do not agree, do not use the Site or Services.

1. Acceptance of Terms

By using the Site or Services, you confirm that you have read, understood, and agree to be bound by these Terms and by our Privacy Policy, which is incorporated by reference. These Terms apply to all visitors, users, and clients.

2. The Services

We provide lead-generation, advertising, and marketing services for home service businesses, which may include running advertising campaigns, producing creative, building landing pages and automations, and delivering leads to clients. The specific scope of any engagement is defined in a separate written agreement between you and us.

3. Eligibility & Authority

You must be at least 18 years old to use the Site or Services. If you use the Site or Services on behalf of a business, you represent that you have the authority to bind that business to these Terms.

4. Service Agreements

Use of the Site (including submitting a form or booking a call) does not by itself create a service relationship. Any Services we provide are governed by a separate written agreement (for example, a service agreement, order form, or statement of work) that sets out scope, fees, term, and other commercial terms.

If any conflict exists between these Terms and a signed service agreement between you and us, the signed service agreement controls with respect to the Services covered by it.

5. Client Responsibilities

If you engage us for Services, you agree to:

  • Provide accurate, complete, and timely information, access, and materials we reasonably need to perform;
  • Respond to and work the leads we deliver, including following up promptly — lead outcomes depend heavily on your own sales process and speed;
  • Pay any advertising spend as agreed, including amounts payable directly to advertising platforms where applicable;
  • Comply with all applicable laws and with the policies of the advertising platforms and communication channels used; and
  • Ensure your own products, services, claims, and customer interactions are lawful and accurate.

6. Fees & Payment

Fees, billing frequency, and payment terms are set out in your service agreement. Depending on the engagement, fees may take the form of a management fee plus advertising spend, a pay-per-lead arrangement, or another structure agreed in writing. Unless otherwise stated, fees are non-refundable, and advertising spend paid to third-party platforms is governed by those platforms' terms. Late or unpaid amounts may result in suspension of the Services.

7. No Guarantee of Results

We do not guarantee any specific outcome. We do not warrant a particular number of leads, appointments, sales, conversion rate, cost per lead, return on ad spend, or revenue. Results vary based on your market, pricing, offer, responsiveness, sales ability, seasonality, competition, and factors outside our control, including third-party platform behavior.

Any examples, estimates, or projections we share are illustrative only and are not promises of results.

8. Third-Party Platforms

The Services rely on third-party platforms such as Google, Meta, and messaging and software providers. We are not responsible for those platforms' acts, policies, pricing, outages, or decisions, including account reviews, restrictions, suspensions, or terminations, or for changes they make to their services. Your use of those platforms is subject to their terms.

9. Communications & SMS

By providing your contact information, you agree that we may contact you by email, phone, and — where you have provided a mobile number — by text message, as described in our Privacy Policy. Message frequency varies, and message and data rates may apply. You can reply STOP to opt out of text messages or unsubscribe from marketing emails at any time. Consent to marketing communications is not a condition of using the Services.

10. Intellectual Property

The Site and its content, including text, graphics, logos, and the homeownerleads.ai name and mark, are owned by or licensed to us and are protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable right to access and use the Site for its intended purpose. You may not copy, reproduce, resell, or create derivative works from the Site or our materials without our written permission. Ownership of deliverables and materials created as part of an engagement is addressed in your service agreement.

11. Disclaimers

The Site and Services are provided "as is" and "as available," without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Site or Services will be uninterrupted, error-free, or secure.

12. Limitation of Liability

To the maximum extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, data, or goodwill, arising out of or relating to the Site or Services. To the maximum extent permitted by law, our total aggregate liability arising out of or relating to the Site or Services will not exceed the amounts you paid to us for the Services giving rise to the claim during the three (3) months immediately preceding the event that gave rise to the liability.

13. Indemnification

You agree to indemnify and hold harmless the Company and its officers, directors, employees, and agents from and against any claims, damages, liabilities, and expenses (including reasonable legal fees) arising out of your use of the Site or Services, your products or services, your communications with leads or customers, or your breach of these Terms or applicable law.

14. Term & Termination

These Terms apply while you use the Site or Services. We may suspend or terminate your access to the Site at any time if you violate these Terms or misuse the Site. Termination of any Services engagement is governed by your service agreement. Provisions that by their nature should survive termination (including intellectual property, disclaimers, limitation of liability, and indemnification) will survive.

15. Governing Law

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict-of-laws principles. You agree to the exclusive jurisdiction of the courts located in Ontario, Canada for any dispute arising out of or relating to these Terms, except where prohibited by applicable law.

16. Changes to These Terms

We may update these Terms from time to time. When we do, we will revise the "Last updated" date above. Your continued use of the Site or Services after changes take effect constitutes acceptance of the updated Terms.

17. Contact Us

If you have questions about these Terms, contact us at:

ValueUp Inc.
264 Queens Quay W, Unit 325, Toronto, ON M5J 1B5
Email: [email protected]